--- title: "OnScript" description: "Performance Marketing Firm Achieves 50% Cost Savings and 10% Revenue Increase with OnScript Integration" image: "https://onscript.ai/og.png" --- ![OnScript](/images/cases-light.jpg) ![OnScript](/images/cases-dark.jpg) # Performance Marketing Firm Achieves 50% Cost Savings and 10% Revenue Increase with OnScript Integration Our client, a significant entity in performance marketing, utilizes OnScript to enhance their service offerings. They focus on optimizing digital marketing strategies for their clients, integrating data-driven insights to ensure effective campaign management. OnScript has notably improved their quality control, revenue generation, compliance standards, consistency, data analysis capabilities, and overall management efficiency. This case study highlights the transformative impact of OnScript on their operational processes and business results. ### Table of contents - [Cost Savings](#cost) - [Revenue Enhancement](#revenue) - [Compliance](#compliance) - [Consistency](#consistency) - [Data Insight](#data) - [Honesty of Publishers and Buyers](#pb) - [Management Efficiency](#management) - [Key Metrics Summary](#key) ![Call Details](/images/dashboard.png) ### Cost Savings ![revious Method](../images/method-gradient.svg) #### Previous Method Offshore Labor, Onshore Labor, and Internal Management Resources The client previously relied on a combination of offshore labor, onshore labor, and internal management resources for quality control, which was costly and complex. ![revious Method](../images/onscript-gradient.svg) #### Impact of OnScript: By integrating OnScript, the client achieved a 50% reduction in quality control costs. Automation and efficiency improvements provided by OnScript significantly lowered operational expenses. +50% 95.83% 115/120 Score General Sentiments: Agent: 85% Prospect: 75%  Introduction and Greeting 10  Confirm Speaking to Authorized Person 10  Enrollment Status Check - Initial 5  Verify Number of Medications - Initial 10  Discuss Debt Relief Plan Options 10  Confirm Debt Amount and Types 10  Verify Eligibility for Debt Relief 10  Information Verification and Validation 10  Compile List of Creditors 10  Provide Confirmation Statement 8  Address Unprofessional Behavior 10  Correct Misleading Information 10  Discuss Eligibility for Government Programs Evaluation Disabled  Enrollment Status Check - Final 4  Verify Number of Medications - Final 8 ### Revenue Enhancement OnScript has contributed to a 10% increase in revenue per hour for the client. Quick and Accurate Feedback Loop: The feedback loop between call agents, managers, and the media buying team allowed for rapid adjustments in scripting, advertising, and agent performance, leading to increased revenue. ### Sentiment Analysis Example Agent ##### Empathy 85% ##### Engagement and Clarity 90% ##### Enthusiasm 80% ##### General Sentiment 85% ##### Politeness Level 95% ##### Profanity Not Detected ##### Coaching To further enhance your performance, focus on expressing more empathy and enthusiasm, especially when addressing sensitive financial matters. Actively listen and respond to clients' concerns with genuine understanding to build stronger rapport and trust. Additionally, anticipate potential difficulties the client may face and offer clear, proactive solutions to guide them smoothly through the debt relief process. ##### Context The agent demonstrated a high level of professionalism and clarity throughout the call. Their communication was precise, maintaining a positive and supportive attitude. However, there were opportunities where the agent could have shown greater empathy and enthusiasm, especially when the client discussed their financial struggles. Improving these areas could significantly enhance the client's experience and satisfaction. Prospect ##### Empathy 70% ##### Engagement and Clarity 70% ##### Enthusiasm 60% ##### General Sentiment 75% ##### Politeness Level 85% ##### Profanity Not Detected ##### Context The client was generally cooperative and polite during the call, though they appeared stressed and anxious at times, particularly when discussing their debt. This could be due to the emotional burden of their financial situation. Their engagement was moderate, occasionally needing reassurance and clarification about the debt relief process. A more empathetic and supportive approach could help alleviate their concerns and build confidence in the solutions offered. #### Compliance Rating Improvement we have the ability to quickly flag any calls which need manager attention Percentage Increase ### +25% #### Consistency Rating Improvement It's reduced overhead, made for timely reporting and consistency with our call dispositions Percentage Increase ### +100% Percentage Increase ### +29% #### Data Insight Rating Improvement Prior to onscript, every call needed to be manually listened to from beginning to end to collect QC data. We now have it in real time and can pivot to new important data points as needed #### Honesty of Publishers and Buyers ### +67% We'd have to have a human listen to every call previously or just a sample to gauge publisher performance. We now get feedback automatically which is shared with publishers to not only keep them honest but help them improve quality #### Management Efficiency ### +43% Onscipt has made the QC process fast, efficient and inexpensive for us ### Key Metrics Summary | Metric | Percentage Increase | Cost Savings | +50% | Revenue Increase | +10% | Compliance Rating | +25% | Consistency Rating | +100% | Data Insight Rating | +29% | Honesty Rating | +67% | Management Efficiency Rating | +43% ### Conclusion The integration of OnScript has led to substantial improvements in cost savings, revenue, compliance, consistency, data insight, and management efficiency for the client. By automating and optimizing various processes, OnScript has driven significant operational enhancements and financial benefits.