--- title: "OnScript" description: "Marketing Agency Boosts Efficiency by 133% with OnScript" image: "https://onscript.ai/og.png" --- ![OnScript](/images/cases-light.jpg) ![OnScript](/images/cases-dark.jpg) # Marketing Agency Boosts Efficiency by 133% with OnScript A leading performance marketing agency implemented OnScript to transform their operations. This integration resulted in a 50% reduction in costs, a 133.3% increase in management efficiency, and a 100% improvement in consistency. They also saw a 16.7% boost in honesty ratings while maintaining top compliance standards. This case study details how OnScript enhanced their quality control, operational consistency, compliance, and overall management efficiency. ### Table of contents - [Cost Savings](#cost) - [Consistency](#consistency) - [Data Insight](#data) - [Honesty of Publishers and Buyers](#pb) - [Management Efficiency](#management) - [Key Metrics Summary](#key) ![Call Details](/images/dashboard.png) ## Watch how OnScript enhances hospitality and customer service excellence ### Cost Savings ![revious Method](../images/method-gradient.svg) #### Previous Method Offshore Labor The client previously relied on offshore labor for quality control, which incurred significant costs. ![revious Method](../images/onscript-gradient.svg) #### Impact of OnScript: By integrating OnScript, the client achieved a 50% reduction in quality control costs. The automation and efficiency provided by OnScript significantly lowered operational expenses. +50% 100.00% 120/120 Score General Sentiments: Agent: 82% Prospect: 70%  Initial Consultation and Greeting 10  Verify Client Details 10  Assess Current Marketing Strategies 7  Identify Key Performance Metrics 10  Discuss Optimization Opportunities 10  Confirm Marketing Goals 10  Verify Compliance Standards 10  Review Data Analytics 10  Compile Performance Reports 10  Provide Strategy Recommendations 2  Address Client Concerns 10  Correct Misleading Metrics 10  Discuss New Marketing Trends Evaluation Disabled  Final Strategy Review Evaluation Disabled  Verify Implementation Success Evaluation Disabled ### Revenue Enhancement The client's revenue per hour remained unchanged since implementing OnScript due to the nature of their current use case, which is not call center related. Our current use case is not call center related so this one is tough to answer. ### Sentiment Analysis Example Agent ##### Empathy 80% ##### Engagement and Clarity 88% ##### Enthusiasm 75% ##### General Sentiment 82% ##### Politeness Level 90% ##### Profanity Not Detected ##### Coaching To further enhance your performance, focus on showing more empathy and enthusiasm, especially during strategy discussions. Actively listen and respond to clients' needs to build stronger relationships and trust. Anticipate potential challenges and offer clear, proactive solutions to guide clients effectively through the optimization process. ##### Context The agent demonstrated professionalism and clarity throughout the consultation. Their communication was precise, and they maintained a supportive attitude. However, there were opportunities to show greater empathy and enthusiasm, particularly during discussions about clients' marketing challenges. Improving these areas could significantly enhance client satisfaction and engagement. Prospect ##### Empathy 65% ##### Engagement and Clarity 68% ##### Enthusiasm 60% ##### General Sentiment 70% ##### Politeness Level 85% ##### Profanity Not Detected ##### Context The client was generally cooperative and polite during the consultation, although they appeared concerned about their current marketing strategies. Their engagement was moderate, occasionally needing reassurance and clarification about optimization opportunities. A more empathetic and supportive approach could help alleviate their concerns and build confidence in the proposed solutions. #### Compliance Rating Improvement we have the ability to quickly flag any calls which need manager attention Percentage Increase ### +0% #### Consistency Rating Improvement This is probably the area of greatest improvement for us. I would say the reliability of our QA is now far better than it was before. We've audited the dispositions of our calls and have been able to create insights into the quality of the calls coming into our buyers as well as buyer agent performance in a more consistent, less subjective manner. And fast. Percentage Increase ### +100% Percentage Increase ### +29% #### Data Insight Rating Improvement I'd like to get better at creating points of value attribution on our campaigns. That will take us some time to ask the right questions and create the right prompts. #### Honesty of Publishers and Buyers ### +67% We have been able to look into some irregularities on calls found in our QA reporting much quicker than we would have sniffed them out with our previous QA approach. Our goal is to continue to implement OnScript on campaigns and find bad actors. #### Management Efficiency ### +43% We generate more QA data in a day than we previously were able to generate in a month. ### Key Metrics Summary | Metric | Percentage Increase | Cost Savings | +50% | Consistency Rating | +100% | Honesty Rating | +17% | Management Efficiency Rating | +134% ### Conclusion The integration of OnScript has led to significant improvements in cost savings, consistency, and management efficiency for the client. While revenue and data insight remained unchanged due to the specific nature of their use case, the overall operational enhancements and financial benefits highlight the value of OnScript in optimizing quality control processes.